Digital Signs

MicroMedia Designs provides a wide array of traditional lighted or non-lighted business signs to suit any purpose - large or small - at very competitive prices.

MicroMedia Designs also provides a dynamic digital sign internet content delivery system. You control the content on your TV’S and digital signage by logging onto our website and uploading images, ads, and video from anywhere you can access the internet.

Digital advertising is rapidly growing in popularity. It was born from dynamic advertising commonly found on websites and has proven to be an effective marketing tool among all age groups. Entertaining and informative clips are dynamic and visually stimulating so they attract and sustain viewer attention unlike any static display. China leads the world in digital signage displays deployed but estimates indicate the digital sign sector grew by 33% in the United States during 2009. This serves as an exciting indicator for the Canadian market.

This technology has become affordable for many businesses as prices of plasma and LCD screens continue to fall. While the technology is well established, the content is often lacking because marketers fail to produce appropriate and engaging content. MicroMedia can meet this challenge. Our team of skilled artists, animators, and film producers are able to provide effective, entertaining, and cost effective digital solutions for small and medium sized businesses.

Applications for digital signage are limitless but several trends have emerged:

1. Public information about upcoming events, news, weather, emergency response, and the like
2. Internal corporate messaging for employees
3. Corporate and retail advertising
4. In-store promotions to build a brand identity or display in-store specials
5. Directional information in stores and other venues
6. Inform customers or motorists, about road delays or wait times in banks, hospitals, or restaurants
7. Interactive way finding and supplemental information about the local area and points of interest
8. Fundraising initiatives in hospitals and other public agencies

Digital signs are dynamic, entertaining, and effective because viewers watch and absorb the messages much more intently than with traditional signs. Studies have shown digital signage to be effective in aiding customer recall and retention of displayed information and they are cost effective. This modality offers a superior return on investment compared to other forms of advertising.

Digital displays can be distributed to multiple sites simultaneously. Businesses can manage content internally without costly support or create interconnected networks or interactive applications.

To visit our digital design portfolio, click here. You will see one example where we transformed a PDF file for McDonalds into an animated advertisement for their digital in store signs. You will also view a number of animated advertisements that we developed for use on the Barrie Molson Center Jumbotron.

This technology is new, exciting, and very effective. Its low cost makes this medium accessible to businesses of all sizes. Put the internet and digital billboards to work for you.

For more information or to discuss your business sign requirements, contact us today.

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